Overview
Jake Orndorff is a personal trainer who wanted an online home for his training business, a place to share his ideas and knowledge as well as promote his services. Current and prospective clients can use the site to learn about his business, services, and training policies, and to get in touch. The site also includes a blog where Jake can add, edit, and update posts whenever it suits him.
The challenge
One of Jake’s main requirements was a blog he could access regularly to create new content, on his own schedule and without a developer. The rest of the site needed to look and feel custom, rather than like a stock theme.
Choosing the right tool
To make creating new content as frictionless as possible, I used WordPress to handle the blog. It’s a tried and tested, easy-to-use platform that gives Jake full control over his posts.
What I built
For everything outside the blog, I wanted custom markup and styling, so I created and edited my own WordPress child theme. That let me code the markup and styling I wanted while keeping the creative freedom of a fully custom site.
The result is the best of both: a custom-designed site for his business pages and a reliable blogging platform he can use without help.